Interesting piece on using story for writers of non-fiction, curated from Joanna Penn:

Storytelling is not just for fiction authors these days. Increasingly, businesses and brands are using the power of story to engage people. If you write non-fiction, then you can use story to bring life to your books … and your marketing. In this article, Melissa Addey , author of The Storytelling Entrepreneur , explains how. Over the past decade, storytelling has become part of the communication toolkit of even the most corporate of businesses. Here’s why: Stories improve recollection of information , so if you want people to remember what you say, frame it in a story. Stories create a sense of involvement and community , so if you want to create a loyal fan base of customers, tell them stories. Stories create motivation and enthusiasm for learning , so if you are trying to pass on knowledge, do it through a story. Stories work: and who better to harness the power of stories than writers? Here are five great ways you can use stories in your business: 1) Selling your books People absolutely love to know how art gets made. I spoke with Skylark Galleries, an artists’ collective who have galleries on the South Bank in London. They said that people browsing the artworks were always asking about what inspired the artist, or how a particular piece came to be made. The items with interesting stories behind their creation sold more readily than those without. I spoke with Skylark Galleries, an artists’ collective who have galleries on the South Bank in London. They said that people browsing the artworks were always asking about what inspired the artist, or how a particular piece came to be made. The items with interesting stories behind their creation sold more readily than those without. This is something to bear in mind when selling your own creative works: can you sell the story of the work as well as the item itself? Joanna shares snippets of how she does her fiction research on www.JFPenn.com , including travel videos from interesting destinations. […]

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